A Weekly Q&A Column About Professionalism, Etiquette and Problems in the Workplace
by Sue Morem
Making Self-Promotion Easier
It has been suggested to me more than once that I am holding myself
back from getting where I want because I am not doing a good enough job
of promoting myself. I admit I am uncomfortable with the whole idea, but
then I am not even sure I know what I should be doing. What do I need to
do to do a better job of promoting myself to help me get where I want?
- Uncomfortable with self promotion
Sue Says: There will always be people who appear to soar
through their careers effortlessly, but donít be fooled; itís never as
random or effortless as it appears. Self promotion isnít about bragging
about your accomplishments or stepping over others, itís about owning
your strengths and believing in yourself. You donít t have to change who
you are to get where you want.
Self-promoters are confident people who present themselves in the
best possible manner at all times. They are people who arenít afraid of
praising others; they know that making someone else look good makes them
look good too.
Pay close attention to the things you say and do. Do you build
yourself up and focus on your strengths or do you tear yourself down and
dwell on your shortcomings? Do you find opportunities and make things
happen or wait for opportunities to come to you? Are you willing to take
on a challenge or do you prefer the status quo? Do you volunteer to help
out even when you may not benefit directly or do you avoid involvement
if thereís nothing in it for you?
Self-promotion is more than a skill to be mastered; it is a way of
thinking and being. Consider the following:
Know what makes you uniquely you. Identify your achievements,
no matter how small. Keep track of your accomplishments and the lessons
youíve learned. No matter how insignificant you may think something
seems, it might just be the one thing that sets you apart from others.
Get out of the background and into the forefront. Put your
name ďout thereĒ. Make sure people get to know you. Reach out to others,
be the first to say hello. Get connected--and stay connected with
people. Remember people on special occasions, honor their
accomplishments, and let them know whatís happening with you. Keep in
touch with brief e-mails, a personal note, or a quick phone call every
now and then. Never become a nuisance, but do what you can to stay
Get noticed. People who look as if they are ready for
advancement typically are. If you want to get noticed, you have to do
more than blend in; you need to stand out. Donít go around telling
people how great you are; let them see it for themselves. Dress a little
better, stand a little taller, smile a little more; make your
conversations a little snappier. Itís the little things that make a
difference; start adding something small each day. Before you know it,
people will take notice and you will get the recognition you deserve.
Self promotion is a way of being; be the kind of person you need to
be to get where you want.
Sue Morem is a professional speaker, trainer and syndicated columnist. She
is author of the newly released
101 Tips for Graduates and
How to Gain the Professional Edge, Second Edition. You can contact her by email at
firstname.lastname@example.org or visit her web site at
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