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Sales & Marketing Management
Rebecca Stokes, CPRW

3739 Nebraska Circle
Lexington, Kentucky 55555
Phone: (555) 555-5555



Dear Name:

Building market value is my expertise. Throughout my Sales and Marketing Management career, I have designed and implemented the strategies, plans and actions that have consistently delivered strong and sustainable revenue and profit growth. Notable achievements include:

  • Start-up Operations. Recruited and developed a top-performing multi-channel sales network, implemented advanced order processing technologies and led a series of strategic sales and client relationship programs for a start-up retail sales operation. 
    RESULTS: Grew revenues to $110 million within four years.
  • Internal Reorganization. Orchestrated a complete change in corporate culture, organizational structure and account management to transition a $100 million national sales organization from distributor to direct sales. 
    RESULTS: Positioned small industry player into the #1 market leader.
  • Sales & Marketing Leadership. Identified and capitalized on emerging opportunities to outperform competition and win market share. Led cross-functional teams of product development, marketing and sales professionals. 
    RESULTS: Spearheaded the market launch of more than 40 new products and opened three new channels of business.
  • Client Relationship Management. Developed key account relationships with major retailers throughout the U.S. Implemented improved quality, productivity and service standards throughout the organization to address the constantly changing demands of the marketplace. 
    RESULTS: Consistently improved sales volume within existing accounts and acquired new business despite intense competition.

These competencies have been the foundation for a successful sales management career. Despite the challenge - a start-up, turnaround or rapid growth in both public and private companies - I have developed the teams, built the relationships and delivered strong revenue performance. Now, I am looking for another challenge.

My goal is to secure a senior management position with an organization in need of strong and decisive sales and operating leadership. As such, I would welcome a personal interview to explore potential assignments with your company. Thank you.


Aaron Mitchell


Rebecca Stokes, President of The Advantage, is a Certified Professional Resume Writer, contributor to seven nationally recognized resume and cover letter presentation books, and has been featured in several articles published in a national career magazine. You can contact her via email at or toll free at 800-922-5353.

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